Another business book review...
Making Dough
, by Kirk Kazanjian and Amy Joyner, proves that there is only so much colorful language that can be used to describe the enjoyment of eating a Krispy Kreme doughnut. I'm a big fan of the company's hot product, but this book was almost too generous in its praise of the company and its pastries. My other problem with the book is that each chapter seemed too independent of the other, to the point of repeating the same stories with different words, and often leaving me with a strong sense of déjà vu.
Though it could be considered a business book, this book is really about one specific company and their success, not a blueprint for improving your own business. Taking the interesting facts, stories, and values of Krispy Kreme and applying them to your own company is left as an exercise for the reader. That being said, each of the 12 chapters does represent a worthy value for most any company, and we could certainly benefit from looking hard at each "secret ingredient" and figuring out if we could improve our own business by pursuing those values more directly.