I just finished In Search of Stupidity, by Merrill R. (Rick) Chapman. I enjoyed the historical nature of the book; I was too young to care about most of the "marketing disasters" mentioned in the book when they occurred, so it was good to read about them and gain a bit more insight into the history of my field. The book uses a very conversational style; in fact, much of it could be converted directly into stand-up comedy for geeks. That style made the book a quick, easy read, though he occasionally crosses the line into unnecessary crudity. He seems to revel overmuch in the disasters he documents; of course, hindsight is 20/20. I'm not sure I gained any lasting insights into how to make a successful company in technology, but if you're looking for a bit of history and a bit of entertainment, this book is a worthy read.